Future Events
(To register for our next scheduled event, please click
here.)
Our programs committee is scheduling programs and events for 2008
and 2009. To request a speaker or topic, find out how to sponsor
an event, or if you'd like to join the programs committee, please
contact us.
Event Recaps — 2008-2009 Club Year
August 2008
Going Green - Not Just Recycled "Recycled"
Join us Wednesday, August 20, 2008 for the Lexington Advertising
Club Networking Program and Luncheon, as paper experts Joan Wanninger
(RIS Papers) and Jim Bird (Appleton Coated Paper) focus on new trends
and products in the paper and printing industry. Most importantly,
learn how you can "GO GREEN" in your business, become proactive
in this emerging global concern (for you and your customers) and
learn how to sell and promote green products and initiatives.
We'll also learn more about the Forest Stewardship Council (FSC)
as Joan and Jim break down the acronyms of that organization and
the advantages of utilizing their efforts.
July 2008
Conversations, Control and Calamity Ñ A Social Media Snapshot
Join us on Wednesday, July 16, as guest speaker Scott Clark helps
us explore the emerging world of social media marketing and find
out exactly what this powerful medium looks like in our everyday
business lives, and more importantly, what impact this new communication
tactic will have for our customers' overall advertising and marketing
strategies.
Scott Clark is an independent consultant who started working
in Website Development and Internet Marketing in 1994 while in
the Silicon Valley. Currently he spends most of his time working
in the fast moving worlds of organic and paid search optimization,
social media marketing, split and multivariate testing of website
offers, and integrated marketing activities. He is an accredited
Google Adwords Professional, a Yahoo! Small Business Partner,
a Yahoo! Search Marketing Ambassador, and holds certifications
in several web marketing skill sets. Scott is a native of Western
Kentucky and holds a Bachelor's Degree in Computer Science and
Mathematics from Southern Illinois University and lives in Lexington
with his wife and two daughters. Scott can be found online at
at www.websiteadvice.com.
Event Recaps — 2007-2008 Club Year
June 2008
LAC 2008 Annual Meeting and AAF National Conference Review
Join us as we vote for 2008-2009 officers and review the AAF National
Convention and watch the 2008 ADDY winner's reel
May 2008
University of Kentucky: Ad Campaign Pitch for AOL Instant
Messaging
Join us as the University of Kentucky's NSAC team delivers their
AOL Instant Messaging Advertising Campaign. The team placed third
in the 2008 AAF Fifth District National Student Advertising Competition
-- just one spot away from a chance to compete in the NSAC finals
at the AAF National Convention to be held in Atlanta this June.
April 2008
Pro Bono Work: How to invest in the work you love without
sacrificing business integrity
We all know working for exciting causes and contributing to the
greater good gets our creative juices flowing faster than creating
collateral for a storage warehouse--but how do you engage in this
work without sacrificing your business integrity or the health
of your bottom line? Chad Crouch has a great deal of experience
in this area and has stories of success and failure to share.
Recently Chad's company Cre8tive
Group was profiled in How Magazine as having an extremely
viable model for how to approach such work. He shares his insights
and lessons learned.
March 2008
Screaming Boredom!
According to "Bob," "Most websites are boring!
It's not only about the content, but more importantly about how
well you deliver it." Join us as Jack Streitmarter, President
and Creative Director of ScreamingBob.com,
presents a powerful approach to web effectiveness according to
"Bob" — taking you on a simple journey into
the all too complex World of the Web:
- Introduction — The road to Interactivity, a voyage through
E-Learning, an expedition into Podcasting
- Bring your message to life
- Keep your focus
- Engage your audience and build your brand
- Production cues for effective brand building on the web
- Successful case studies
- Unsuccessful case studies
About Bob
ScreamingBob.com launched its digital interactive website business
in 2007, to solve a simple yet very serious problem — "too
many websites suffer from boredom." From Interactive, to
E-Learning, to Podcasts, ScreamingBob's success is built around
the concept of Dynamic Delivery. In just one year, ScreamingBob
has enhanced the web experience for Cheer, Pepto-Bismol, Time
Warner Cable, Comcast, Evenflo and Sprint. As more and more brands
are increasing expectations of their digital media, they are calling
on ScreamingBob.com to deliver the results.
February 2008
2008 ADDY® Awards Show
Congratulations to this year's winners! Click
here to download the
2008 ADDY® Winner's Book (PDF), and look for your copy
in the March 8th edition of Business Lexington.
Congratulations to the 2008 Lexington Advertising
Club Scholarship Winners:
Sierra Fowler, UK; Danielle Rose, UK; Naitore Kiogora, UK; Jessica
McQuinston, UK; and Brooke Stutler, UK.
Visit
TopsInLex to view pictures from this year's ADDY® Awards
January 2008
January 16 - B2B MindTime® with Maureen
Blandford, Strategic Communication Consultant and Owner of
The MindTime®
Group.
How much time do B2B Buyers spend thinking about their purchasing
decision? How much time do they invest thinking about their purchase
in the beginning of their purchasing process v. how much time
they think about their purchase right before they sign the contract?
Maureen Blandford will walk us through how understanding our
targets' thinking investment at various points in the buying process,
can help us develop more effective sales support strategies and
tactics for our clients.
Download Maureen's Powerpoint Presentation
(7.5MB)
View Maureen's Presentation as a web
page
December 2007
December 12 - ADDY® Awards Kickoff. Join us Wednesday,
December 12 to find out all about the American Advertising Federation
ADDY awards and how to submit your work for judging. The local
ADDY award event will be held in February 2008.
November 2007
November 14 - What's Remarkable Now? Join us Wednesday,
November 14, for our monthly networking luncheon and program with
Julie Anixter, Chief Marketing Officer of laga,
a global design and innovation firm based in Cincinnati. In her
presentation, Julie will share her perspectives on the top 10
most remarkable trends affecting our industry and our clients
-- through the lens of real stories.
October 2007
October 10 - Bob Farnsworth of Hummingbird
Productions: "Hearing is Believing." This lively discussion
about the power of sound in advertising is a must hear! Hummingbird
productions has been in business for 30 years, and they know sound.
This award winning company has an extensive portfolio, including
sound for the original Budweiser Frogs commercial. Do you know
the Lexington voice talent who was the "WEIS" frog?
September 2007
September 27 - A Special Evening Event with Alltech and
the Lexington Advertising Club. Telling the Alltech Story:
It's More Than Beer and Horses! A presentation on Alltech
marketing and the title sponsorship of the Alltech FEI World Equestrian
Games 2010. Learn about this global company and its marketing
efforts and about the impact and excitement of the Alltech FEI
World Equestrian Games. Speakers Emily Ho, Brand Manager at Alltech,
and Terry Johnson, Vice President of External Relations from the
World Games 2010 Foundation will share their knowledge along with
special guest emcee for the evening, Mr. Jim Host, Founding Chairman
of the World Games 2010 Foundation.
September 12 - Sharon L. Toerek of Licata & Toerek
in Cleveland, Ohio. "Trademark and Copyright Law Issues
for Creative Services Professionals." Sharon is an expert
on legal issues that creative services professionals face, such
as trademark protections for brands, copyright law and protection
for original creative work.
August 2007
August 8 - Steve Lance, co-author of The
LITTLE BLUE BOOK of ADVERTISING.
"Marketers Are from Mars, Creatives from Venus, and How
to Solve Your Earthly Problems"
A lively discussion about the "language disconnect"
between creatives and marketers.
July 2007
July 11 - Panel discussion on the impact of HDTV, featuring
local technical, retail, creative and production experts from:
Barney
Miller's, Post
Time Productions, KET,
WLEX-TV, WKYT-TV,
Pieratt's.
Moderated by Trish Simkins, Director of Creative Services, WLEX-TV.
Event Recaps — 2006-2007 Club Year
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
-
Matt Bailey of Site Logic Marketing: Trends in Web Site Marketing
-
Creative Juices at Trumps, Andover Shoppes
February 2007
March 2007
-
"Winning with African American Consumers" with Susan
Mboya or Procter & Gamble.
-
Creative Juices at The Pub, Tiverton near Fayette Mall.
April 2007
May 2007
June 2007
-
2006-2007 Annual Meeting and John Young and Misti Drury
of Blue Grass Mailing -- Practical ways to reduce postage
costs, as well as ways to avoid costly mistakes in design and
printing, in light of the current US Postal Service's requirements.
-
June 7-9 - American Advertising
Federation National Conference 2007, Louisville, KY.
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Sponsors Needed
Please visit our Sponsors Page for information
about sponsorship opportunities.
Photographers Needed
If you'd like to take photographs at our programs and events and have
your work published on our site, please
contact us.
Writers Needed
If you'd like to write a recap of a luncheon program or event and have
your work published on our site, please
contact us.
Congratulations to the
2008 Lexington Advertising Club
Scholarship Winners: Sierra
Fowler, UK;
Danielle Rose, UK; Naitore Kiogora, UK;
Jessica McQuinston, UK; and Brooke Stutler, UK.
Visit our Awards Page for information about
the Lexington Ad Club Scholarship.
Congratulations to the
2008 ADDY® Awards
AAF 5th District Winners
- Cornett IMS - Gold ADDY® Award UK Athletics Football Intro Video
for UK Athletics
- Meridian Communications - Gold ADDY® Award Bras for Lexington
Clinic
- WLEX-TV - Gold ADDY® Award High School Sportszone Animation for
WLEX-TV
- Cornett IMS - Silver ADDY® Award Distressed Signs for Buffalo
Trace Distillery
- Flying High Design - Silver ADDY® Award Classic Exhibits Walk
in the Park for Classic Exhibits
- HinkleStudio - Silver ADDY® Award The Idea is Excellence for Three
Chimneys Farm
- Meridian Communications - Silver ADDY® Award X-Ray for Lexington
Clinic
2008 ADDY® Awards Show
Congratulations to this year's winners!
Click here to download the
2008 ADDY® Winner's Book (PDF),
and look for your copy in the
March 8th edition of Business Lexington.
Visit
TopsInLex to view pictures
from this year's ADDY® Awards
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