Email: communications@lexingtonadclub.com
Phone: 859-288-4502 - Fax: 859-685-3801
Lexington Advertising Club, Inc.
P.O. Box 1815
Lexington, KY 40588-1815

Call for entries: "It's Better in the Bluegrass"Logo Contest

CONTEST CLOSED - Congratulations on the contest winner, Rae House of House Graphics!

The Lexington Advertising Club has joined with Commerce Lexington to create a logo for the Bluegrass Region, on behalf of the Regional Branding Group. The deadline is March 30, 2007.

In June 2006 the Commerce Lexington Leadership Visit was to Oklahoma City; out of this trip came the creation of Strategic Doing groups. One of these groups is titled the Regional Branding Group, which has been charged with coming up with a brand — to include a tagline and logo for the Bluegrass Region. Meetings have been held since June on this and the other parts of the Strategic Doing areas. Research and opinion polls have been conducted by the Lexington Convention and Visitors Bureau and Preston-Osborne. As a result, they have come up with the tagline "It's Better in the Bluegrass" and they now need a logo to go with this.

The logo contest is open only to Lexington Advertising Club members. All interested Ad Club members are invited to take part in this contest by submitting as many logo designs they would like. A subcommittee of the Regional Branding Group will select between 3 and 5 designs it thinks are most appropriate and put them out to the public to select the final design. While there will be no compensation for the initial submissions, the winning design will receive $1000.

Details for this contest are shown below. This is open only to Ad Club members. If you are not yet a member of the Lexington Advertising Club you do have time to join in order to submit. Please click here for a membership application. Any questions about the campaign, research results and entry information can be directed to Mark Turner at Commerce Lexington. His email address is mturner@commercelexington.com.

This is a wonderful opportunity for the Ad Club and our members. This branding campaign will serve the Bluegrass region for many years to market our area to attract visitors. We look forward to the Ad Club's enthusiastic participation.

"It's Better in the Bluegrass" Logo Contest Details

Overview:
The Regional Branding Group of the Strategic Doing Group has selected a branding slogan of "It's Better in the Bluegrass." Now it is time to develop a logo that can be used for regional promotions with this slogan.

Calling All Designers:
The Regional Branding Group wishes to work with the Lexington Ad Club members to solicit logo designs that can be reviewed and then select the most appropriate design for its campaign and promotions. Research conducted for the branding effort will be shared with all interested designers.

Timeline:
Anyone wishing to submit a design for the regional brand has until March 30, 2007. At that time, a sub-committee of the Regional Branding Group will select between three and five designs it thinks are most appropriate and put it out to the public to select the final design. The committee hopes to have a final design selected by May 2007.

Compensation:
There will be no compensation for initial submissions but the winning design will receive $1,000 and bragging rights. The design chosen will be the property of Commerce Lexington and the Regional Branding Group for its unlimited use. The winning creator will retain portfolio and ADDY® entry rights.

Submission Specifications:
Logos should be submitted in hard copy format, mounted on black boards no more than 8.5 by 11 inches in size. Each logo should be mounted individually. Electronic versions should also be submitted on a CD. Each logo should be shown in one color (black) and full-color. Considerations should be made for a logo that works in a large and small scale, and across all media — print, television, and electronic.

All boards and CDs must be unmarked, without any identifying labels or names, and inside an envelope with the company name and contact information marked on the outside. All entries will be coded so the reviewing committee will not have any idea who the designers of the logos are while they are being reviewed.

Entry Specifications:
All entries must be received by March 30, 2007.
Deliver entries to:
Mark Turner
Commerce Lexington
330 East Main Street
Lexington, KY 40508
859-226-1609
mturner@commercelexington.com

Please address all questions to Mark's attention.

The Lexington Advertising Club (LAC) is the Lexington, Kentucky chapter of the American Advertising Federation in the AAF 5th District. Our members receive all benefits of AAF membership.

Click here for information on joining the Lexington Advertising Club.

For questions about membership, please contact our V.P. of Membership, Brian Clark by emailing membership@lexingtonadclub.com.

Lexington Ad Club Downloads

Membership Form (PDF; requires Acrobat Reader)

Bylaws (PDF; requires Acrobat Reader)

Contact us

Please contact us if you have any questions or comments about the Lexington Advertising Club or if you would like more information:

Email us
Phone: 859-288-4502
Fax: 859-685-3801

Lexington Advertising Club, Inc.
P.O. Box 1815
Lexington, KY 40588-1815